PENGEMBANGAN UNSUR AKTIVITAS UNTUK MENINGKATKAN PENGALAMAN PENGUNJUNG DALAM KEGIATAN WISATA GASTRONOMI DI KAWASAN KOTA MATARAM

I Wayan Suteja; Siluh Putu Damayanti

doi:10.47492/jih.v13i1.3381

I Wayan Suteja Sekolah TInggi Pariwisata Mataram
Siluh Putu Damayanti Sekolah TInggi Pariwisata Mataram

DOI: https://doi.org/10.47492/jih.v13i1.3381

Keywords: Wisata Gastronomi, Wisata Kuliner, Potensi Lokal, Kuliner Khas Lombok, Kota Mataram.

Abstract

Penelitian ini bertujuan untuk menganalisis tentang pengembangan unsur aktivitas pada kegiatan wisata gastronomi di Kota Mataram. Sumber daya gastronomi potensial yang dimiliki Kawasan Kota Mataram meliputi ragam hidangan lokal, warisan resep hidangan lokal, fasilitas gastronomi dan lokasi yang startegis. Hanya saja ragam potensi ini masih belum dikemas secara optimal menjadi daya tarik wisata yang lebih atraktif dan inovatif yang dapat menambah diversifikasi aktivitas wisata di kawasan ini. Melalui pendekatan kualitatif fenomenologi pengumpulan data pada penelitian ini dilakukan melalui observasi, wawancara dan studi kepustakaan. Adapun jenis data yang dihasilkan adalah jenis data primer dan skunder. Tahap analisis data dilakukan dengan alat Atlas Ti. dan diuraikan secara deskriptif interpreatif. Hasil penelitian menunjukkan bahwa pengembangan aktivitas wisata gastronomi di Kota Mataram dapat dilakukan dalam bentuk: 1) Visitor partisipatif; 2) Penyelenggaraa event; 3) Kolaborasi kearifan lokal; 4) Edukasi gastronomi; 5) Kampung gastronomi, dan ; 6) valuae added dan perluasan jejaring.

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