PENGARUH STRATEGI INOVASI TERHADAP KINERJA BISNIS PERUSAHAAN PENGADAAN JASA CLEANING SERVICE
(Studi Kasus : PT. CAHAYA PRATAMA MEGAH)
Keywords:
Innovation Strategy, Type Of Innovation, Innovation Sources, Business Performance.
Abstract
In this era of globalization, of course, brings many changes and transformation to various companies and the business environment, where they competes with each other which results in increasing competition. Therefore, companies or business actors who see the current situation finally realize that they must try to provide the best service for consumers in order to compete with other competitors in the field. The research method used is judgement sampling by collecting data through a questionnaire distributed to 100 respondents who are currently working as employees at PT Cahaya Pratama Megah with positions as area leader, area supervisor and also an employee at the head office. The measuring instrument in this research is validity test, reliability test, percentage, average, likert scale, classical assumption test, and multiple linear regression test. The tool used is SPSS 25.0. This study concludes that the market leadership orientation variable has no effect on business performance. While the variables of the type of innovation and innovation sources have a positive and significant effect on business performance.
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[2] Cooper, Donald R., Pamela S. Schindler. (2017). Metode Penelitian Bisnis, Edisi 12, Jilid 1, Terjemahan oleh Rahma Wijayanti dan Gina Gania. Jakarta: Salemba Empat.
[3] Dubouluz, Sandra. (2014). ORGANIZATIONAL INNOVATION Clarifying the concept as output and as process and suggesting research avenues from these two angles of analysis.
[4] Ellitan, Lena. (2006). “Strategi Inovasi dan Kinerja Perusahaan Manufaktur di Indonesia: Pendekatan Model Simultan dan Model Sekuensial”: Jurnal Manajemen, Vol. 6, No. 1.
[5] Fitria, Siti. (2018). PENGARUH STRATEGI INOVASI TERHADAP KINERJA OPERASIONAL PERUSAHAAN PADA UKM DI YOGYAKARTA. Yogyakarta: Universitas Islam Indonesia.
[6] Fred, R David. (2011). Strategic Management, Manajemen Strategis Konsep, Edisi 12. Jakarta: Salemba Empat.
[7] Fred, R David. (2016). Manajemen Strategik, Suatu Pendekatan Keunggulan Bersaing, Edisi 15. Jakarta: Salemba Empat.
[8] Ghozali, Imam. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25, Edisi 9. Semarang: Badan Penerbit Universitas Diponegoro.
[9] Kadir, Abdul. (2014). Pengenalan Sistem Informasi, Edisi Revisi. Yogyakarta: Andi
[10] Kemp, R.G.M, Folkeringa, M., De Jong, J.P.J., and Wubben, E.F.M. (2003). Innovation and firm performance: Differences between small and medium-sized firms. Scientific Analysis of Enterpreneurship and SMEs
[11] Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid I, Edisi Kedua belas, PT. Indeks, Jakarta.
[12] Kotler, Philip dan Amstrong, Gary. (2008). Prinsip-Prinsip Pemasaran. Jilid 1 dan 2, Edisi 12. Jakarta: Erlangga.
[13] Kotler, Philip and Keller, Kevin Lane. (2016). Marketing Management, Edisi 15. New Jersey: Pearson Pretice Hall, Inc.
[14] .Larashatia, monika dyah novy dan Hariyati. (2021). Pengaruh Strategi Inovasi Terhadap Kinerja Bisnis Dengan Literasi Keuangan Sebagai Variabel Intervening Pada UKM Tas dan Koper Tanggulangin Sidoarjo, Jurnal Akutansi Unesa Vol 10, No 1, September 2021.
[15] Rangkuti, Freddy. (2013). Teknik Membedah Kasus Bisnis Analisis SWOT Cara Perhitungan Bobot, Rating, dan OCAI. Jakarta: PT. Gramedia Pustaka Utama.
[16] Read, A. (2000). Determinant of sucessful organizational innovation: A review of current research. Journal of Management Practice, 3(1), 95-119.
[17] Rivai, Veithzal dan Sagala, Ella Jauvani. 2011. Manajemen Sumber Daya Manusia untuk Perusahaan dari Teori ke Praktik. Jakarta: PT Raja Grafindo.
[18] Salsabila, Inas Nafil. (2021). PENGARUH DIMENSI STRATEGI INOVASI TERHADAP KINERJA BISNIS DI SENTRA INDUSTRI BAKPIA YOGYAKARTA. Yogyakarta: Universitas Islam Indonesia.
[19] Salusu, J. (2008). Pengambilan Keputusan Stratejik: Untuk Organisasi Publik dan Organisasi Nonprofit. Jakarta: Grasindo
[20] Sekaran & Bougie. (2016). Research Methods for Business: A Skill Building Approach Seventh Edition. United States of America: Wiley
[21] Sugiyono. 2015. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : ALFABETA.
[22] Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung: Alfabeta.
[23] Sugiyono (2019). Statistika untuk Penelitian. Bandung : Alfabeta.
[24] Sutabri, Tata (2014). Pengantar Teknologi Informasi. Yogyakarta : Andi.
[25] Tamamudin, 2012. Analisis Pengaruh Pengenalan Merek, Persepsi Kualitas, Harapan Konsumen dan Inovasi Produk terhadap Keputusan Membeli Dan Dampaknya Pada Loyalitas Konsumen (Studi Kasus: Produk Batik Sutra Halus Merek Tamina). Jurnal Penelitian Vol. 9, No. 2, November 2012. Hlm. 283-300
[26] Yasa, Ni Nyoman Kerti dan Sukaatmadja, Putu Gede. (2017). Pengaruh Persaingan Industri Terhadap Strategi Inovasi dan Dampaknya pada Kinerja Bisnis. Forum Keuangan dan Bisnis Indonesia (FKBI), hlm. 229-240.
[27] Yüzbaşıoğlu, Nedim dan Topaskal, Yunus. (2014). A research on innovation in small and medium-sized enterprises in tourism industry: case of travel agencies operating in Antalya.
[28] Zahra, S. A., & Das, S. R. (1993). Innovation Strategy and Financial Performance in Manufacturing Companies: an Empirical Study. Production and Operations Management, 2(1), 15–37.
Published
2022-12-02
How to Cite
Pratama, C. A. and Rakhman, A. (2022) “PENGARUH STRATEGI INOVASI TERHADAP KINERJA BISNIS PERUSAHAAN PENGADAAN JASA CLEANING SERVICE”, Jurnal Ilmiah Hospitality, 11(2), pp. 635-644. doi: 10.47492/jih.v11i2.2271.
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