SAMSARA LIVING MUSEUM: PROTOTIPE EKONOMI KREATIF PARIWISATA BERBASIS PRESERVASI BUDAYA DI KARANGASEM, BALI
Keywords:
Samsara Living Museum, Ekonomi kreatif, Preservasi budaya, Destination branding.
Abstract
Pariwisata dan ekonomi kreatif di Bali cenderung terpusat di wilayah yang telah maju, sehingga kawasan pinggiran dan rawan bencana sering tertinggal. Samsara Living Museum di Desa Jungutan, Karangasem, hadir sebagai model alternatif yang menempatkan preservasi budaya sebagai dasar pengembangan ekonomi kreatif pariwisata. Penelitian ini menganalisis Samsara sebagai prototipe ekonomi kreatif berbasis preservasi budaya melalui pendekatan kualitatif studi kasus dengan wawancara, observasi, penelusuran media sosial, dan studi dokumen. Hasilnya menunjukkan bahwa Samsara menghidupkan siklus kehidupan manusia Bali melalui praktik adat, ritual, lontar, dan aktivitas harian sebagai inti pengalaman wisata, sekaligus mengolah tradisi menjadi paket pengalaman dan produk lokal yang memberi nilai tambah ekonomi bagi warga tanpa mengorbankan keaslian budaya dan ekologi. Strategi destination branding dengan narasi museum kehidupan dan The Circle of Balinese Life menguatkan posisi Samsara sebagai laboratorium pariwisata regeneratif yang berpotensi direplikasi di wilayah pinggiran lainnya.
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[20] Made Mutiara Putri Udayani, Putu Eka Wirawan, and I Gede Krisna Yoga Putra Pratama. “DEVELOPMENT OF LIVING MUSEUM AND STORYNOMIC TOURISM BASED ON TRI HITA KARANA IN KABA-KABA VILLAGE, TABANAN BALI.” Journal of Business on Hospitality and Tourism, 2021, 304–11.
[21] Ruiyu Yin. “Case Study and Applications: Design and Methods (6th ed.).” Theory and Methods of Metallurgical Process Integration, 2016, 179–272.
[22] “Apurva Kempinski Bali dan Samsara Living Museum Lestarikan Seni Lontar Melalui Pameran - TIMES Indonesia.”
[23] “Arak Bali Official Merchandise G20 dari Sini, nih!”
[24] “Belajar Ritual Lahir, Hidup, dan Mati Manusia Bali di Samsara Living Museum.”
[25] “Cara Samsara Living Museum Hidupkan Ekonomi Warga, Oleh-oleh sampai Homestay.”
[26] “Learning From Samsara Living Museum Bali: ‘So Natural Without Plastic’ - GoWest.ID.”
[27] “NUSABALI.com - Museum Samsara Tampilkan Siklus Kehidupan.”
[28] “Usung Pertanian Berkelanjutan, Resor Mewah di Bali Sajikan Tamu dari Hasil Taman Hidroponik.”
[29] “Wamenpar Apresiasi Samsara Living Museum Hadirkan Prototipe Pengembangan Pariwisata Regeneratif di Bali - Bali Satu Berita.”
[2] Roberta Capello, Silvia Cerisola, and Giovanni Perucca. “Cultural heritage, creativity, and local development: A scientific research program.” Research for Development, Springer, 2020, 11–19.
[3] Francesca Cominelli and Xavier Greffe. “Intangible cultural heritage: Safeguarding for creativity.” City, Culture and Society, Elsevier, 2012, 245–50.
[4] Marcus Curcija, Noreen Breakey, and Sally Driml. “Development of a conflict management model as a tool for improved project outcomes in community based tourism.” Tourism Management, Pergamon, 2019, 341–54.
[5] Rut Irmawati Gultom, April Marbun, Suminta Simatupang, et al. “Community-Based Tourism Destination Management: A Conceptual Analysis through a Literature Review.” 2024, 201–9.
[6] Isdarmanto Isdarmanto, Dwiyono Rudi Susanto, Dyah Wahyuning Tyas, Sumiyar Mahanani, and Farah Diana Djamil. “ANALYSIS OF MARKETING STRATEGIES THROUGH THE UNIQUENESS OF YOGYA’S HERITAGE, CULTURES, AND CULINARY PRODUCTS AS AN ASSET OF BRANDING TOWARDS TOURISM DEVELOPMENT IN YOGYAKARTA SPECIAL REGENCY.” Pringgitan, 2021, 47–72.
[7] Loso Judijanto IPOSS Jakarta Corresponding Author and Loso Judijanto. “Inclusive and Sustainable Growth Through Culture-Based and Creative Economy Tourism: A Review.” Multitech Journal of Science and Technology, 2025, 667–88.
[8] Dimitrios Kalfas, Stavros Kalogiannidis, Vasilios Ambas, and Fotios Chatzitheodoridis. “Contribution of the Cultural and Creative Industries to Regional Development and Revitalization: A European Perspective.” Urban Science, Multidisciplinary Digital Publishing Institute (MDPI), 2024.
[9] Divyajit Kumar and Sampada Kumar Swain. “A SYSTEMATIC REVIEW OF HERITAGE TOURISM BRANDING STRATEGIES: TRENDS, CHALLENGES, AND OPPORTUNITIES.” International Journal of Professional Business Review, Conselho Nacional de Pesquisa e Pos-Graduacao em Direito - CONPEDI, 2025, e05506.
[10] Sisi Liang and Qingfang Wang. “Cultural and Creative Industries and Urban (Re)Development in China.” Journal of Planning Literature, SAGE PublicationsSage CA: Los Angeles, CA, 2020, 54–70.
[11] Brian Long. “International Cultural Tourism Charter Managing Tourism at Places of Heritage Significance (1999).” Encyclopedia of Global Archaeology, Springer, Cham, 2020, 5877–81.
[12] Sandra Maria Correia Loureiro, Amr Al-Ansi, Hyungseo Bobby Ryu, Antonio Ariza-Montes, and Heesup Han. “Culture, heritage looting, and tourism: A text mining review approach.” Frontiers in Psychology, Frontiers Media S.A., 2022.
[13] Sevasti Malisiova and Stella Kostopoulou. “Synergies of Cultural–Creative Industries and Development in Peripheral Areas: Networking, Social Capital, and Place.” Heritage, Multidisciplinary Digital Publishing Institute (MDPI), 2024, 4500–4519.
[14] Malliga MARIMUTHU, Retno DEWANTI, and Wisnu Bawa TARUNAJAYA. “Community-Based Tourism and Creative Economy.” Iccd, 2021, 48–51.
[15] Daniel H. Mutibwa. “The (Un)Changing Political Economy of Arts, Cultural and Community Engagement, the Creative Economy and Place-Based Development during Austere Times.” Societies, MDPI, 2022.
[16] Maryam Pourzakarya and Somayeh Fadaei Nezhad Bahramjerdi. “Reviewing the role of cultural and creative industries in developing an urban cultural policy platform in Rasht city, Iran.” Journal of Place Management and Development, Emerald Publishing, 2022, 145–62.
[17] Sang Putu and Eka Pertama. “Peran Samsara Living Museum Karangasem Dalam Pariwisata Berkelanjutan.”
[18] Cheon Meeyoung Son, Choi S Soon, and Kim K Sok-yong. “Exploring the Impact of Cultural Heritage on Destination Branding and Tourist Experiences: Perspective from South Korea.” Journal of Hospitality and Tourism Management, 2023, 1–10.
[19] Nguyen Thi Thuyet. “Factors affecting the development of heritage tourism: research and development of some models.” Revista de Gestão e Secretariado, South Florida Publishing LLC, 2023, 18924–48.
[20] Made Mutiara Putri Udayani, Putu Eka Wirawan, and I Gede Krisna Yoga Putra Pratama. “DEVELOPMENT OF LIVING MUSEUM AND STORYNOMIC TOURISM BASED ON TRI HITA KARANA IN KABA-KABA VILLAGE, TABANAN BALI.” Journal of Business on Hospitality and Tourism, 2021, 304–11.
[21] Ruiyu Yin. “Case Study and Applications: Design and Methods (6th ed.).” Theory and Methods of Metallurgical Process Integration, 2016, 179–272.
[22] “Apurva Kempinski Bali dan Samsara Living Museum Lestarikan Seni Lontar Melalui Pameran - TIMES Indonesia.”
[23] “Arak Bali Official Merchandise G20 dari Sini, nih!”
[24] “Belajar Ritual Lahir, Hidup, dan Mati Manusia Bali di Samsara Living Museum.”
[25] “Cara Samsara Living Museum Hidupkan Ekonomi Warga, Oleh-oleh sampai Homestay.”
[26] “Learning From Samsara Living Museum Bali: ‘So Natural Without Plastic’ - GoWest.ID.”
[27] “NUSABALI.com - Museum Samsara Tampilkan Siklus Kehidupan.”
[28] “Usung Pertanian Berkelanjutan, Resor Mewah di Bali Sajikan Tamu dari Hasil Taman Hidroponik.”
[29] “Wamenpar Apresiasi Samsara Living Museum Hadirkan Prototipe Pengembangan Pariwisata Regeneratif di Bali - Bali Satu Berita.”
Published
2026-07-17
How to Cite
Darmateja, I. M., Anggratyas, P., & Dewi, N. (2026). SAMSARA LIVING MUSEUM: PROTOTIPE EKONOMI KREATIF PARIWISATA BERBASIS PRESERVASI BUDAYA DI KARANGASEM, BALI. Journal Of Responsible Tourism, 6(1), 213-226. https://doi.org/10.47492/jrt.v6i1.4177
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