PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN DI DESA WISATA SASAK ENDE LOMBOK TENGAH

Pandu Wijaya; I Putu Gede

doi:10.47492/jrt.v5i3.4045

Pandu Wijaya Sekolah TInggi Pariwisata Mataram
I Putu Gede Sekolah TInggi Pariwisata Mataram

DOI: https://doi.org/10.47492/jrt.v5i3.4045

Keywords: Service Quality, Facilities, Tourist Satisfaction, Sasak Ende, Cultural Tourism.

Abstract

This research aims to analyze the influence of service quality and facilities on tourist satisfaction in Sasak Ende Tourism Village, Sengkol Village, Central Lombok Regency. Service quality is measured through dimensions such as reliability, responsiveness, assurance, empathy, and tangibles. Facilities include accommodation, transportation, sanitation, safety, and other supporting infrastructure. This research adopts a quantitative approach using survey methods, with data collected through questionnaires distributed to 100 respondents selected via purposive sampling. The results show that both service quality and facilities have a significant influence on tourist satisfaction, both partially and simultaneously. These findings highlight the importance of managing services and providing adequate facilities to enhance tourist satisfaction and support sustainable tourism development in cultural tourism villages.

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