PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DIKAWASAN PANTAI NIPAH MALAKA LOMBOK UTARA

Een Surfadila; I Ketut Bagiastra; Lalu Masyhudi

doi:10.47492/jrt.v5i3.4044

Een Surfadila Sekolah TInggi Pariwisata Mataram
I Ketut Bagiastra Sekolah TInggi Pariwisata Mataram
Lalu Masyhudi Sekolah TInggi Pariwisata Mataram

DOI: https://doi.org/10.47492/jrt.v5i3.4044

Keywords: Nipah Beach, Tourist Satisfaction, Services, Facilities, Multiple Regression

Abstract

Nipah Beach is a tourist attraction located in the Nipah hamlet, Malaka village, which is often visited by local and foreign tourists. The main problem as a tourist destination with many competitors is whether the services provided are difficult to meet tourists' expectations or not. The aim of this research is to determine the influence of service quality and facilities together on tourist satisfaction at Nipah beach. The data collection technique used in this research is by distributing questionnaires either directly or online and the analysis used uses Multiple Linear Regression. The results of this research are that the Service Quality variable has a significance value of 0.000 <0.05, which indicates that the Service Quality variable has a significant effect. According to the t-count and t-table tests, the results obtained for the t-count value of the facility variable were 5.419, which indicates that this variable has a positive effect on the dependent variable. So that service quality has a positive and significant effect on tourist satisfaction at Nipah Beach. The R2 value was obtained at 0.628, which means that 62.8% of the tourist satisfaction variable is influenced by facilities and service quality. So that the facilities and service quality have a positive and significant effect on tourist satisfaction at Nipah Beach

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