STRATEGI PENGEMBANGAN DESA WISATA LANTAN KECAMATAN BATUKILANG KABUPATEN LOMBOK TENGAH
Abstract
This research aims: 1) To analyze the development strategy for the Lantan tourist village, Central Lombok Regency, 2) To find out what tourism potential exists in Lantan village. The type of research used is qualitative descriptive research, using data collection techniques, namely interviews, observation and documentation. The research results concluded that the Lantan Tourism Village, Central Lombok Regency has great potential, both natural and cultural potential, plus support from external factors which provide a very high opportunity to develop into a sustainable tourist village. There are several alternative strategies that can be applied in its development, namely related to destination aspects, industrial aspects, marketing aspects and institutional aspects. Recommended development strategies include: a) strategy for creating a brand image of the Lantan village tourism destination & creating accessibility to the tourist attraction, b) strategy for creating the environment around the tourist attraction & developing a variety of rural tourism products based on unique local potential, c) strategy for increasing product certification tourism industry & marketing activities for rural tourism products, d) strategy to strengthen the entrepreneurial spirit of village communities in the tourism sector & increase human resource competency in the tourism sector.
References
[2] Yacob, Syahmardi, et al. Strategi Pemasaran Desa Wisata. WIDA
[3] Publishing, 2021.
[4] Novitaningtyas, Ivo, Andhatu Achsa, and Budi Rahardjo. "Strategi pemasaran desa brajan menuju Desa Wisata Mandiri." Jurnal Aplikasi Bisnis Dan
[5] Manajemen (JABM) 6.3 (2020): 591591.
[6] Rezki, F. (2023). STRATEGI PEMERINTAH DESA DALAM PENGEMBANGAN
[7] DESA WISATA DAYUN: Studi kasus Desa Wisata Dayun (Doctoral dissertation, Universitas Pendidikan Indonesia).
[8] Hidayat, Ramon. "Analisis strategi pemasaran Coffee shop kelokopi dengan swot Analysis dan Boston Consulting Group (BCG)." (2021).
[9] Ubaidilah (2018) Definisi Strategi. Jurnal pendidikan Ekonomi 6.2
[10] Riaz, W., & Tanveer, A. (2012). Marketing mix, not branding. Asian Journal of Business and Management Sciences, 1(11), 43-52.
[11] Bahri, S., & Supriatna, A. (2022). Strategi
[12] Pemasaran Dalam Meningkatkan Jumlah Pengunjung di Pondok Wisata Hobihobi. Jurnal Ilmu Administrasi Sandikta, 8(13), 130-141.
[13] Hanggraito, A. A., Wiratama, A. S., &
[14] Saifuddien, R. A. (2020). Alternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta. Jurnal Kepariwisataan: Destinasi,
[15] Hospitalitas Dan Perjalanan, 4(2), 72 83.
[16] Mahendrayani, I., & Suryawan, I. B. (2018). Strategi Pemasaran Daya Tarik Wisata Untuk Meningkatkan Jumlah Kunjungan Wisatawan Ke Daya Tarik Wisata Sangeh Kabupaten Badung Provinsi Bali. Jurnal Destinasi Pariwisata, 5(2), 240–247.
[17] Osin, R. F., Kusuma, I. R. W., & Suryawati, D. A. (2019). Strategi Pengembangan Objek Wisata
[18] Kampung Tradisional Bena Kabupaten
[19] Ngada-Flores Nusa Tenggara Timur (NTT). Jurnal Ekonomi Dan
[20] Pariwisata, 14(1)
[21] Susanti, S. E., & Prabowo, B. (2019).
[22] STRATEGI PEMASARAN
[23] PARIWISATA DI WONOSALAM
[24] DALAM MENINGKATKAN DAYA
[25] TARIK PENGUNJUNG (Studi Kasus Pada Agrowisata di Kecamatan
[26] Wonosalam, Kabupaten Jombang).
[27] Jurnal Bisnis Indonesia, 10(1)
[28] Vitina Sella Testi Anggarini.2019.“Strategi Pemasaran dalam Meningkatkan Jumlah Pengunjung Pada Taman Mini Indonesia Indah
[29] Jakarta”.
[30] Kotler dan Keller (2016) Definisi Bauran Pemasaran journals.usm.ac.id.
