ANALISIS PENGELOLAAN PRODUK EDU-WISATA KONSERVASI PENYU SEBAGAI DAYA TARIK DI PANTAI NIPAH, DESA MALAKA KABUPATEN LOMBOK UTARA

Abstract

This study aims to identify the management of turtle conservation edu-tourism products as an attraction at Nipah Beach, Malaka Village, North Lombok Regency. The types of data used are primary data and secondary data using data collection techniques such as interviews, observation and documentation. The results showed that turtle conservation edu-tourism at TCC Nipah is less attractive to tourists, despite offering various tourism products such as hatchling releases, educational tours, turtle observation tours, as well as volunteer and research programs. The main problem faced is sub-optimal management, especially in monotonous and unstructured promotional planning. The absence of a website as a platform for product information and donations also worsens the situation. The lack of support from the village government as well as poor public facilities and cleanliness in the conservation area are also hindering factors in increasing tourist attraction. To overcome these problems, better promotional planning, effective organization, optimal monitoring and evaluation are needed. With these steps, it is expected that tourist attraction can increase.