PENGARUH KOMPONEN DESTINASI WISATA TERHADAP KEPUASAN WISATAWAN di DESTINASI WISATA TANDUNG ANDUNG, LENDANG ARA
Abstract
The importance of understanding consumer expectations and adaptation to competition between tourist destinations is becoming increasingly apparent. This study discusses the Influence of Tourism Destination Components on Tourist Satisfaction at Tandung Andung Tourism Destination, Lendang Ara. the problem to be studied is whether there is a significant influence between the variables of tourist destination components, namely attractions, accessibility, amenity and ancillary on the variable tourist satisfaction at Tandung-Andung Tourism Destination in Lendang Ara. This type of research is quantitative. The data collection technique in this study used a questionnaire as the main data collection tool with the provisions of the sample used totaling 100 respondents using the formulation of Lemeshow. Multiple linear regression analysis reveals that the components of tourist destinations (Attractions, Amenities, Accessibility, and Ansilari) significantly affect tourist satisfaction. This result is reinforced by the low significance value (sig. 0.000) which means less than 0.05 this test can be seen in the Anova test table, indicating that the regression model as a whole provides a significant explanation of the variability in tourist satisfaction. The applied multiple linear regression model provides a significant explanation for the variability in tourist satisfaction, as indicated by the high coefficient of determination (R Square) value of (0.853). This indicates that most of the variation in tourist satisfaction can be explained by the destination components studied.
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