ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP SAYURAN HIDROPONIK DI UD. ACEH HIDROPONIK KECAMATAN KARANG BARU KABUPATEN ACEH TAMIANG

  • Ahmad Nazri Dwi Nugrah Program Studi Agribisnis, Fakultas Pertanian, Universitas Samudra
  • Rozalina Rozalina Program Studi Agribisnis, Fakultas Pertanian, Universitas SamudraProgram Studi Agribisnis, Fakultas Pertanian, Universitas Samudra
  • Thursina Mahyuddin Program Studi Agribisnis, Fakultas Pertanian, Universitas SamudraProgram Studi Agribisnis, Fakultas Pertanian, Universitas Samudra
DOI: https://doi.org/10.47492/jip.v3i6.1967
Keywords: Buying Interest, Consumers, Hydroponic Vegetables.

Abstract

This research was conducted at UD. Aceh Hydroponics, Medang Ara Village, Karang Baru District, Aceh Tamiang Regency. This study aims to determine the factors that influence consumer buying interest in hydroponic vegetables at UD. Aceh Hidroponik, Karang Baru District, Aceh Tamiang Regency. The results obtained are the Quality Variable (X1) does not have a significant effect on buying interest in hydroponic vegetables at UD. Aceh   Hydroponics, Karang Baru District, Aceh Tamiang Regency.. Price variable (X2) has a significant influence on buying interest in hydroponic vegetables at UD. Aceh Hydroponics, Karang Baru District, Aceh Tamiang Regency. Distribution variable (X3) does not have a significant effect on buying interest in hydroponic vegetables at UD. Aceh Hydroponics, Karang Baru District, Aceh Tamiang Regency. Promotion variable (X4) has a significant effect on buying interest in hydroponic vegetables at UD. Aceh Hydroponics, Karang Baru District, Aceh Tamiang Regency.

References

[1] Ekaria, Ekaria. Analisis Usahatani Sayuran Hidroponik di PT. Kusuma Agrowisata. Jurnal Biosainstek, 2019.
[2] Gozali, (2005). Aplikasi Analisis Multivariate dengan program SPSS. Semarang: Badan Penerbit Universitas Diponogoro.
[3] Hendra Saputra, (2017) Pengaruh Harga dan Promosi Terhadap Minat Konsumen. Universitas Riau
[4] Priyanto, Dwi, (2008). Mandiri Belajar SPSS (Untuk Analisis Data dan Uji Statistik). Yogyakarta: MediaKom
[5] Rosliani, R dan N. Sumarni. 2005. Budidaya Tanaman Sayuran dengan Sistem Hidroponik. Balai Penelitian Tanaman Sayuran. Bandung
[6] Rosyidi, Suherman. 2004. Pengantar Teori Ekonomi: Pendekatan Kepada Teori Ekonomi
Published
2022-08-22
How to Cite
Nugrah, A. N. D., Rozalina, R., & Mahyuddin, T. (2022). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP SAYURAN HIDROPONIK DI UD. ACEH HIDROPONIK KECAMATAN KARANG BARU KABUPATEN ACEH TAMIANG. Jurnal Inovasi Penelitian, 3(4), 5897-5904. https://doi.org/10.47492/jip.v3i6.1967
Issue
Vol 3 No 4: September 2022
Section
Articles

Copyright (c) 2022 Jurnal Inovasi Penelitian

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.