Jumaidin, Jumaidin, Didi Suwardi, Hariono Hariono, and Claudia Martina. “STRATEGIC TRANSFORMATION PERSONAL SELLING AND PERCEPTION OF CRAFT PRODUCT VALUE IN THE UBUD ART MARKET: SWOT ANALYSIS FROM THE PERSPECTIVE OF MERCHANTS”. Jurnal Ilmiah Hospitality 15, no. 1 (June 6, 2026): 23-32. Accessed June 19, 2026. https://ejournal.stpmataram.ac.id/JIH/article/view/4116.