[1]
J. Jumaidin, D. Suwardi, H. Hariono, and C. Martina, “STRATEGIC TRANSFORMATION PERSONAL SELLING AND PERCEPTION OF CRAFT PRODUCT VALUE IN THE UBUD ART MARKET: SWOT ANALYSIS FROM THE PERSPECTIVE OF MERCHANTS”, JIH, vol. 15, no. 1, pp. 23-32, Jun. 2026.